Mobile:  

It Will Be Chosen First For Good Visibility In Search Results!

If you will say that 2018 will be the year for Mobile SEO, then can’t be denied at all. It’s not a new thing! However, it’s well forecasted by Google, the famous search engine giant that mobile searches will dominate desktop search. According to the survey made by Bright Edge last year, 58% of the genuine traffic will come from mobile devices. It’s all due to mobile-first indexing, according to which Google will only rank those websites in search results whose content is optimized in accordance with the mobile responsiveness.  

Video & Image Search:

It Will Bring User Engagement Up To The Next Level!

In past a few years, it’s observed that online interactions with the target audiences are becoming more viral as compared to the usual ones. With the introduction of digitization, a rapid engagement is witnessed in media channels that more support visual friendly contents; all credit goes to the availability of faster internet speeds. In accordance with the latest survey, it’s observed that almost more than 50% of customers prefer video contents from their favorite brands. It gives a boost to the video and image search, and enable marketing professionals to deliver an engaging video content to increase their ROI. That’s the reason, why video & image search gets a place in DigitalMarketing trends to be followed in 2018.

Local Search:

Give Your First Preference To Your Local Audiences!

Google will prefer local listing more to rank the site locally. Thus, we recommend you to list your business in popular local business listing sites to grab huge traffic from local searches. Thus, will going to be considered among the must-follow trends to follow in 2018. That’s the reason why SEO experts start listing their business in local listings to directly reach their local audiences. So, prepare yourself to follow this exclusive trend to rank high in local search results.

Voice Search:

It’s Will GROW Simultaneously With Featured Snippets!

It’s analyzed that 20% of search queries will come from voice searches. It expected that a sudden rise will be expected in 2018, and all credit goes to Google Assistance Devices. Thus, if the number in voice search will increase, then it obvious to witness a rise in FeaturedSnippets. However, it’s estimated that if this trend continues for a few more months, then featured snippets will make their place in organic listing. So, let’s see what will happen!

Artificial intelligence:

It Will Be Power Other Important Aspects Of Search Queries!

Google is planning to embrace the concept of Artificial Intelligence in its search algorithms. By this means, it will become quite difficult to predict the search results. It’s not good for Digital marketing experts. But, AI won’t bring any changes to the long-term SEO practices. It will remain same for this year too. Thus, you need to prepare yourself to optimize AI, if you want to rank your sites in 2018. You must be wondering to know, why? It’s because, it’s already handling 15% of the overall search queries, and it’s estimated the number the percentage will rise rapidly in future. 

Evolution of digitalization made online businesses to employ Search Engine Optimization practices to give their Brand a visibility among the worldwide audiences. SEO is a common term for today’s tech-savvy people, they are aware of what SEO is and why it’s employed. Now, what’s the point of discussion? Will 2018 remains same as previous years for SEO point of view or there something new going to happen in the current year, 2018.  It’s the point to discuss! We won’t let you wait for more. It’s the time to reveal the secret. The year 2018 will be for Mobile SEO. Yes, you heard it right. Want to Why? & How? Continue reading the content to get your answer.

What’s Your Requirement for Mobile SEO?

For improving your website’s visibility in mobile searches, you need a mobile-friendly website that’s designed and developed by keeping SERP’s requirements of mobile on top priority concerns.

Today, almost 90% of users make use of their smartphones to access the internet. Witnessing the increasing use of mobile devices, it becomes a mandatory practice to incorporate Accelerated Mobile Pages, AMP features while designing to make the website eligible for ranking on top of the Google’s first indexing on mobile searches. Thus, it’s among very first essentials to make you eligible for mobile SEO.

What Features A Mobile Friendly Site Offers?

There’s no hard and fast rule that’s employed to design a website on mobile-friendly aspects, however, mobile-friendly sites look exactly same as websites that are designed normally. Then, what’s the difference?

Basically, the difference is on their load time, i.e; they are given a highly responsive design that takes only a few seconds to open the website on the mobile devices. Apart from that, it offers content readability in an adequate form. You are not required to double press your mobile’s screen to zoom in the content. Additionally, it allows mobile users to navigate the entire website just with the ease of slight touch and simple clicks.

Thus, you can say that it incorporates totally different attributes to make it easy for search engines to give added value to the site in search results.   

What Makes 2018, The Year For Mobile SEO?

It’s has been observed that in past a few year, mobile emerges as the most reliable gadget that found in hands of every second individual. Whenever, a person is willing to inquire about their favorite nearby brands, product/ service offered by the company, or the simplest way to reach the destination, they use their mobile phone to clear their doubts. Coming to the internet, mostly users trust Google to receive genuine results. 

In accordance with the Google Analytics analysis, it’s been observed that overall approximations of 60% Google searches are made through mobile devices in the last year, and it’s estimated that the current year, 2018 will increase this figure. It’s the point where Mobile SEO comes into the picture. A site must be responsive and support all mobile-friendly parameters to rank high in mobile’s search results.