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Tuesday 12 February 2019

Google Search Console - A Key SEO Ingredient To Boost Traffic


Google Search Console - A Key SEO Ingredient To Boost Traffic


Google keeps its search results ready with the most up to date content. For you, keeping relevant content will get you a position in the first page of the search results. But often, you find that though you are putting relevant content, your page is not turning up on the first page.

To aid you in solving the problem, Google came out with Google Search Console. This free tool is a web manager’s best friend and a website owner’s gateway to more traffic and business growth.

Originally known as the Google Webmasters Tool, it was renamed as Google Search Console.


What Does It Do?


As per Google, the search console helps you 'monitor and maintain’ the presence of your website in the web browser’s search results.

In general, showing up in a search result doesn’t require you to sign up for this tool. But doing so will help you understand how Google is viewing your site. With the insights, you can optimize your site for better results.

What Will Happen When I Sign Up?


Once you sign up, you will get a thorough analysis of your site. Like how Google crawls your site; which type of content is performing and bringing in traffic; which indexed links are broken and much more.

With the console you can know which search query led the user to your site; manage content which you do not want Google to show in search results; resolving malware issues and spams etc.

All you need to do is input your sitemap and URLs in the console for Google to crawl and let it present you a thorough analysis report.

Also, it will notify you of any issues that are hampering the website’s progress. Once the issues are fixed, Google crawls through your website afresh.

Mobile Optimization


In this age of mobile internet usage, finding whether your site is optimized for mobile or not is an added advantage. The search console has a feature that enables you to do this.

The Mobile Usability Report of the console shows pages in your site that have usability issues on mobile devices. In the report, you can clearly see how many URLs in your site are affected by this problem. Fix the issues and ‘validate & update Google’ to let it do its job.

One drawback is, it gives limited results. Analysis for only 1000 URLs is available with the search console.

Boosting Traffic


Nevertheless, the search console’s analysis is your best means to boost traffic. Being a free tool, it has some limitations but working on the issues reported will definitely drive traffic.

Plenty of alternatives are available in the market for search console, yet it is one of the key SEO ingredients for boosting traffic at no cost. Particularly useful for small sites and businesses with limited capacity to purchase tools.

If you have an SEO manager at service, make sure that the console is activated for your site and see your traffic grow.

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