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Friday, 16 February 2018

Is it taking too much time to reconcile your business’ financial statements at the end of the year? Are you bound to forecast your product’s sales more on guesswork as compared to solid figures? You aren’t able to keep a track record of orders from your customers, and this is impacting your reputation in the market? If answers all these questions end with a BIG Yes, and if this sound exactly to your business, then it’s the Right Time To Call For A Reliable ERP Development Company!

Since every business is unique in its own kind, so one can’t forecast when one will need ERP. But, if your business is witnessing such types of issues frequently, then maybe it’s the right time to think about ERP.  

 ERP Development

When Your Business Sales & Customer Expectation Suffers Simultaneously 

As the business grows, inventory management is considered among the biggest challenge that a business has to deal with. Thus, it’s necessary to make sure that the right products are stocked at the right placed, and at the right time to enhance your business sale status. Usually, it’s observed that when businesses separately maintain customers’ data, sales sheets, and inventories, then they have to witness serious synchronization issues.
Let’s understand this aspect with the help of an example. Suppose you are run out some of your popular products, then it will affect your sales. Your popular product’s sales will be off till you will receive your next shipment and if, in meanwhile, any of your customer call to inquire about their orders and if your employees aren’t able to track status of their order, then your business will start losing its reputation in terms of reliability and services as well.
On the other hand, with a good ERP framework, every individual will get access to each section simultaneously to stay updated. Now, it becomes easy for your business representatives to answer customer’s queries without putting them on long holds to check the status with another department. Albeit, if customer’s want can check the status of their shipment on their own with a good ERP framework.  

When Your Business Is Too Complex To Handle

One among the biggest nightmares of running multiple systems over single business is its IT management. System’s customization, integration, and maintenance along with exclusive upgrades can be complex, costly, and sometimes a time-consuming event.

Although, if your business’ patchwork revolves around legacy business software and other on-premise business software, then in such cases usual system upgrades can cost more as compared to the new purchase. That’s the only reason why most of the small-size businesses have to depend on the outdated version of their business software to run day-to-day operations.

ERP development can give your business the amount of agility so that it can quickly respond to every changing need in one go, instead of adding more software or complexity to an already insufficient system. That’s why going with an ERP development company like Flawless India is critical. With Flawless India’s ERP development services, system update is not an issue. Although, you can easily add new functions to your business whenever there’s the requirement.

If you want to learn more about why a reliable ERP Development Company like Flawless India is the Only choice to run your business effortlessly, then Click on Link. 

Friday, 9 February 2018

Today, voice search is counted among those interesting features that need no introduction. Its interest among users is increasing with a swift rate, and all credit goes to the exclusive technology that’s standing behind the voice search services, whether it’s Siri, Google Home, Alexa, Google Assistant, or Microsoft Cortana. As soon as they are improving the technology, it will become a more reliable feature to use. However, as per the estimations it’s observed that this quizzical feature covers almost 20% of the search queries that mostly originate from smartphones. Thus, if it will re-invent SEO in future and become a must-have trend to follow, then it can’t be denied at all.

Prior knowing impacts of Voice Search on SEO in 2018, we want you to know how a search engine will think.

Now, it’s hard to fool search engine! They become more sophisticated as compared to the past, especially with the Google Hummingbird algorithm update. It explains the meaning behind the search. However, in accordance with the exclusive survey made by Facebook IQ, it’s observed that people all around the world are swiftly moving towards voice-enabled Intelligent Personal Assistance. It’s quite hard to believe, but India wins the race by gaining 55% of the votes and defeat popular tech-savvy countries including US (46%), Germany (28%), and Canada (27%).   

Yes, it’s true. Most of the people prefer voice search more, and all credit goes to its direct result delivery practices.  

Following verdicts of Mary Meeker, a renowned venture capitalist from America, voice and image search will dominate almost 50% of the search queries by 2020. That’s the only reason why digital marketing experts are ready to take benefits of voice search in SEO.

Why Voice Search Is Gaining High Popularity?

The only reason why voice search is gaining high popularity is that they are more natural and intuitive as compared to the text search, and that’s the reason why voice search is representing itself as the exclusive trend to be followed in 2018 as per SEO point of view.

Focus More On Questions:

Questions that are started by “Why”, “What”, “Where”, “Who”, “When”, and “How” will help search engine to understand user’s queries more, and give them specific results in voice searches. People are more curious to know the world around them. Thus, being a marketing expert, you need to focus more on the question if you are planning to work according to voice searches and consider it an exclusive SEO trend to follow.

Include Local Listing:

It’s the second important aspect to rank high in voice searches. Thus, marketing experts need to emphasize on local business listing in their SEO strategies to meet user’s search needs. Confused?
Let’s take an example to explain this. Suppose, if a user types “best place to hang out near me”, then Google will map a list of destination that is locally famous for hangouts. However, as per search experts, on an average 50% of people search local business every day using voice search feature via their mobile.

Emphasis Keyword Length:

Keyword length, it is given the highest priority by SEO Experts which performing voice searches. Why it’s because most of the impressions and clicks were received from keywords that are 1-3 words long. It’s quite strange as the length of the questions is using more than 3 words. That’s the reason, why you need to target long tail keywords to optimize your site according to voice search.
Want to know more? Follow us on Facebook to get more SEO updates. 

Thursday, 8 February 2018

In the world of digital marketing, some new will introduced each year to meet convenience aspects of online users, whether it’s exclusive SEO trends to follow, new technologies, or it’s Google algorithm updates, all are needed to followed to shape future your digital business.  So, want to know, what will be trending in SEO for this year. Here’s the list. Go and explore!


It Will Be Chosen First For Good Visibility In Search Results!

If you will say that 2018 will be the year for Mobile SEO, then can’t be denied at all. It’s not a new thing! However, it’s well forecasted by Google, the famous search engine giant that mobile searches will dominate desktop search. According to the survey made by Bright Edge last year, 58% of the genuine traffic will come from mobile devices. It’s all due to mobile-first indexing, according to which Google will only rank those websites in search results whose content is optimized in accordance with the mobile responsiveness.  

Video & Image Search:

It Will Bring User Engagement Up To The Next Level!

In past a few years, it’s observed that online interactions with the target audiences are becoming more viral as compared to the usual ones. With the introduction of digitization, a rapid engagement is witnessed in media channels that more support visual friendly contents; all credit goes to the availability of faster internet speeds. In accordance with the latest survey, it’s observed that almost more than 50% of customers prefer video contents from their favorite brands. It gives a boost to the video and image search, and enable marketing professionals to deliver an engaging video content to increase their ROI. That’s the reason, why video & image search gets a place in DigitalMarketing trends to be followed in 2018.

Local Search:

Give Your First Preference To Your Local Audiences!

Google will prefer local listing more to rank the site locally. Thus, we recommend you to list your business in popular local business listing sites to grab huge traffic from local searches. Thus, will going to be considered among the must-follow trends to follow in 2018. That’s the reason why SEO experts start listing their business in local listings to directly reach their local audiences. So, prepare yourself to follow this exclusive trend to rank high in local search results.

Voice Search:

It’s Will GROW Simultaneously With Featured Snippets!

It’s analyzed that 20% of search queries will come from voice searches. It expected that a sudden rise will be expected in 2018, and all credit goes to Google Assistance Devices. Thus, if the number in voice search will increase, then it obvious to witness a rise in FeaturedSnippets. However, it’s estimated that if this trend continues for a few more months, then featured snippets will make their place in organic listing. So, let’s see what will happen!

Artificial intelligence:

It Will Be Power Other Important Aspects Of Search Queries!

Google is planning to embrace the concept of Artificial Intelligence in its search algorithms. By this means, it will become quite difficult to predict the search results. It’s not good for Digital marketing experts. But, AI won’t bring any changes to the long-term SEO practices. It will remain same for this year too. Thus, you need to prepare yourself to optimize AI, if you want to rank your sites in 2018. You must be wondering to know, why? It’s because, it’s already handling 15% of the overall search queries, and it’s estimated the number the percentage will rise rapidly in future. 

That’s all! Want to find out more? Then, follow us. Flawless India will keep on updating more trends to follow in 2018 to rank high in Google search engine results. 

Friday, 2 February 2018

Last year, Google’s snippets function was questioned by market researchers for the purpose of displaying offensive results in search queries. This incident force Google to work on its existing snippets function and their recent blog post confirmed that they had already taken the necessary initiatives. With their Blog post, Google announced that they had successfully tested several options, including “close match” to meet the search query. Basically, it’s the indication that Google will show more than one snippet that related to the existing search query. So, this is what we are going to see in Google’s snippet function in 2018.     

What’s Close Match?

It’s nothing to discover! Basically, it includes all such snippets that are close to your search queries. That means, these snippets may not bring you to the page you searched for, but, on the other hand, they will give you all such information that is relevant to your search. To explain this, Google shares examples of a few searches. Here, we are only going to take one example to explain you better.

If you type “How did the Romans tell time at night?” then you will see a snippet that gives all information on the sundial, which is somehow related to your search query. It's answer to the question, “How did Romans tell time?” But, you can’t deny that Google isn’t answering your query. It is representing all such results that can you can easily relate to your queries.

Still, Confused? Look at the following images to clear your confusions, 

“There are several other aspects that publishers want to cover. We are employing our best possible efforts to meet user’s visibility concerns and to achieve this, we are providing access to the users from multiple available resources,” quoted by Mr. Matthew Gray, an active member of Google’s software engineer team.

Observing the whole discussion, our Digital Marketing experts at Flawless India come to the conclusion that Google itself seems confused to comment on the concept of featured snippets. They want users to submit their feedbacks simply clicking the given “Feedback” link under this newly introduced feature of the snippet. They simply want to collect feedback so that they can further improve it.

However, if you found yourself confused with Google the featured snippet, and faced difficulties to find out what’s going? Then, we recommend you to follow Flawless India on Facebook to know all latest updates. 

Thursday, 1 February 2018

With the launch of WhatsApp Business Application, it emerges as the most interesting and trendy topic for discussion among the marketing experts. However, at present, only users from US, UK, Mexico, Italy, Indonesia, and of course India, have rights to use outstanding features of the newly launched business version of Whatsapp. A new release will always be a boon for some people, while, on the other hand, it may also bring difficulties to the other class of the people. So, it’s interesting to watch, whether Whatsapp business application will become a boon for SMEs or they have to face difficulties while using this version.

What Features It Offers To Benefice SMEs?

It’s estimated that the business version of Whatsapp offers almost all those features that are offered by the social media giant, Facebook. There’s no need to be surprised! Being the parent company of Whatsapp, it’s quite obvious if offer features similar to Facebook. Let’s see, what are they? 
  • Allot a Green Check Mark only to the trusted businesses. It’s basically the identification of authenticity.
  • Allow businesses to display their profile. This can be done simply by downloading the application.
  • Businesses can easily interact with their clients, and answer their queries to maintain standards of work transparency. 
  • It’s easy to maintain goodwill among customers with Whatsapp business application. How? You can easily automate waves to greet your esteemed customers.
  • Provides outstanding messaging statistics. You can easily check your customer’s availability for marketization purposes.
  • It allows SMEs to build a unique identity in the market through their profile which is completely different from usual profiles.
Observing the huge popularity within such a short snap of time, it’s estimated that this new version will provide a better platform to SMEs for interaction purposes. Although, it’s also observed that B2C companies will become those users who will reap more benefits to expand their business with this launch as compared to others. It offers a unique platform to interact with customers in no time. Apart from this, it also emerges as a Promising Platform For Digital Marketing.

It will become the most used platform for the creation of effective marketing campaigns for promotion purposes in furure. Are you curious to know, what more it brings for SMEs? Then, keep in touch with Flawless India. We will soon update tricks, tips, and guides for SMEs to take advantages of Whatsapp business application.