Digital Marketing is changing rapidly at a swift rate. Each year something new is introduced with the tags of “Digital Marketing Trends To Follow”. Your website represents you and your business to the digital world. Thus, it’s quite important to implement right strategies to roadmap a path to success. Whether it's building a website meeting SEO norms, blog integration to update your audiences, or running right SEO techniques to keep your brand high in search engine results, all are counted among must-have things to be followed.

But, if you are not a newbie, then these practices are not new to you. You must be aware of all these terms or words. Then, what new you can achieve through digital marketing? What’s the purpose of this post? Want to know? You can easily blueprint paths for success. You simply need to employ new tricks to make your digital marketing campaign a success. Want to know what are they?  Here’s the answer!

ROI - For Brand’s Awareness

Brand ROI includes all procedures adopted by business in the hope of becoming a Brand. Digital Marketing offers a unique platform to give a boost to your brand. By employing right strategies and techniques, you can easily reach your target audiences with minimum efforts.

Today, when everything is going digital, business is swiftly employing all such practices that can help them to establish a direct interaction with their sole clientele. They can easily get all information or details about the products/ services offered by the brand. In real time, it’s what we called Right For Information.

Viral Video- For Brand Communication

It basically focuses on enhancing business’ brand value, and it can only be achieved when the right message will be delivered to the right audiences, and at the right time. That’s the reason, why nowadays, most of the businesses attempts towards following exclusive digital marketing trends for brand communication and posting multiple videos that focus on lynchpin of their brand are one among them.

Posting videos that go viral in minutes and bring an unusual amount of traffic to the business page become a common trick followed by marketing experts.

Social Media – For Brand Promotion

Use of social media for brand promotion needs no introduction. All businesses, whether it’s the newbie or an already establish venture, all use broadly using social media platforms to promote their brand. It’s among the most interactive and easiest ways to reach the target audience. Keeping updating about your brand on popular social media platforms, be its FaceBook, Twitter, LinkedIn, and even Instagram.

It’s amongst the proven techniques followed by digital marketing experts to increase engagement with their brand for the sole purpose of brand promotion.

Google released Beta version of its exclusive feature, Search Console which is now available for everyone who already has verified access to its basic version. You can avail benefits of Beta Live Update only if you see your verified sites on its “Search Properties” list. Now, you must be wondering to clear a few of your doubts like, Can I Use Search Console? Are there any Criteria to use its Beta Live Update? If yes, then what’s that? Search Console is for everyone! If you have a website, then you can access this features for free. There’s no hidden cost. Continue reading to get answers to your questions.

Business Owners:

You can employ experts to set up Google Search Console with your website. It’s the own kind of benefit that business owners have. But, if you want to stay updated with your website’s performance, then you can use search this feature, even you don’t know much about it. You can verify your site performance in the respective search result. Apart from this, you can also control performance reports of your website on your own.

SEO Specialist:

If you are concerned about your digital marketing practices, then search console will help you to monitor your SEO Activities, ranging from rank optimization to ongoing traffic of your website. This feature also helps marketing experts to make informed decisions to improve their website’s visibility in search engine results.  

Site Administrator:   

                                          

It’s like a jackpot for you, if you play the role of a site administrator. Being a site admin, it’s obvious to be curious about the operation of your website. It allows admin easily fix all types of server issues, whether it’s related to security or website load time. You can also use this amazing feature to stay updated with the site’s search performance attributes.

Web Developer:

Being a web developer, it’s very important to code your website with no markup issues. But, creating a website with zero bugs is next to impossible. But, with Search Console, it becomes quite easy for web developers to monitor basic issues or errors made while building codes for their website.

App Developer:

Search Console will help you to integrate your website and app together within minutes. It’s the best way to keep a strict eye on the user activity to find out the ways they use to reach your app by Google Search.

Well, a few days back Google again announced an exclusive update that specifically focuses on downgrading all such mobile webpage that takes too much time to open. According to this exclusive updates made by Google on speed attributes, it’s estimated that by mid of July 2018, website loading speed will be treated amongst the most crucial ranking dimensions for mobile searches. So, if you come across queries, like Do I need to fear from Google speed algorithm for mobile web pages, then it’s casual though to come. Let’s delve into the details to know whether this update will affect you or not.

Google approximates that this exclusive speed algorithm will only affect those mobile web pages that fail to deliver a fast experience to their respective users. Additionally, they also stated that it will only affect in very fewer fractions, but no one knows what’s that small percentage will going to be.

Google makes it very clear that only slow pages need to worry about a downfall in mobile SERP’s for slow speed. However, your slow page may also rank high, if it contains high-quality, and of course a relevant content. On the other hand, there’s no other benefit for responsive design. It’s just a penalty for being so slow!

This Google Speed Update not only force developers to work on responsive designs, and simultaneously encourage them to analyze all such factors and metrics that affect user’s experience while loading their designs on mobile. Although, there’s no such tool available in the market that can approximate adverse effects of this new speed algorithm. However, you can take help from some reliable resources that can be used to analyze the performance of the page. Here’s they are,

Lighthouse: It’s a kind of an automated tool that’s also an important part of Chrome Developer Tool. Basically, it is used to audit the quality of the target web page by checking its performance and accessibility aspects.

Page Speed Insights: It’s another tool that’s used to optimize the performance aspects of the target webpage, and give relevant information about the page performance on Chrome UX Reports.

Chrome User Experience Report: This report includes real data of all key users from popular destinations on the web, based on the estimation made by real Chrome users.  

Evolution of digitalization made online businesses to employ Search Engine Optimization practices to give their Brand a visibility among the worldwide audiences. SEO is a common term for today’s tech-savvy people, they are aware of what SEO is and why it’s employed. Now, what’s the point of discussion? Will 2018 remains same as previous years for SEO point of view or there something new going to happen in the current year, 2018.  It’s the point to discuss! We won’t let you wait for more. It’s the time to reveal the secret. The year 2018 will be for Mobile SEO. Yes, you heard it right. Want to Why? & How? Continue reading the content to get your answer.

What’s Your Requirement for Mobile SEO?

For improving your website’s visibility in mobile searches, you need a mobile-friendly website that’s designed and developed by keeping SERP’s requirements of mobile on top priority concerns.

Today, almost 90% of users make use of their smartphones to access the internet. Witnessing the increasing use of mobile devices, it becomes a mandatory practice to incorporate Accelerated Mobile Pages, AMP features while designing to make the website eligible for ranking on top of the Google’s first indexing on mobile searches. Thus, it’s among very first essentials to make you eligible for mobile SEO.

What Features A Mobile Friendly Site Offers?

There’s no hard and fast rule that’s employed to design a website on mobile-friendly aspects, however, mobile-friendly sites look exactly same as websites that are designed normally. Then, what’s the difference?

Basically, the difference is on their load time, i.e; they are given a highly responsive design that takes only a few seconds to open the website on the mobile devices. Apart from that, it offers content readability in an adequate form. You are not required to double press your mobile’s screen to zoom in the content. Additionally, it allows mobile users to navigate the entire website just with the ease of slight touch and simple clicks.

Thus, you can say that it incorporates totally different attributes to make it easy for search engines to give added value to the site in search results.   

What Makes 2018, The Year For Mobile SEO?

It’s has been observed that in past a few year, mobile emerges as the most reliable gadget that found in hands of every second individual. Whenever, a person is willing to inquire about their favorite nearby brands, product/ service offered by the company, or the simplest way to reach the destination, they use their mobile phone to clear their doubts. Coming to the internet, mostly users trust Google to receive genuine results. 

In accordance with the Google Analytics analysis, it’s been observed that overall approximations of 60% Google searches are made through mobile devices in the last year, and it’s estimated that the current year, 2018 will increase this figure. It’s the point where Mobile SEO comes into the picture. A site must be responsive and support all mobile-friendly parameters to rank high in mobile’s search results.